ASICS Technologies

We've been developing sports shoes for more than 50 years. But our principles haven't changed. Everything we undertake at our R&D centre in Kobe, Japan, is developed on the basis of scientific work with the intensive cooperation of male and female athletes. And with a very clear objective: producing innovative sports shoe solutions and technologies to help athletes achieve their goals.
Discover a world of achievment in sports technology such as the revolutionary I.G.S.™ sports shoe concept, our outstanding ASICS-GEL technology or our practical features like the logostripes.