About the store

The innovative ASICS flagship store in London's Argyll Street is one of four stores world-wide and the only ASICS flagship store in Europe. Other global stores can be found in Tokyo, Harajuku (both in Japan) and New York City.

The store's state-of-the-art design creates a unique retail environment that embodies and communicates core brand values. The concept store showcases a breathtaking blend of Japanese minimalism and high technology, created by Tokyo-based designers Formation Inc.

In keeping with ASICS' reputation as leaders in innovation, the store houses a number of advanced features. These include two permanent gait assessment areas, which help customers choose the perfect footwear to suit their running or walking style; plus an all-new, high-tech 3D Foot Mapping system.

Due to the demand for these services, when the store is busy there may be a waiting period to use the both the 3D Foot Mapping and Gait Analysis facilities.  The last Gait Analysis will be taken 15 minutes before the store closes and the last 3D Foot Mapping 30 minutes before the store closes.  This is to allow our dedicated assistants sufficient time to serve you.

The new ASICS store is 366 square metres of design innovation, featuring a ground floor reminiscent of an art gallery, curved white ceilings, spiral staircases and mirrored walls. The theme of energy and movement is communicated through the application of a dynamic blue wave, and the brand's colour palette is reflected throughout in core fixtures. The focus on brand communication extends to a special area that details the company's history, heritage and philosophy.

Given ASICS’ intention of establishing a deeper relationship with its customers, the store also features the highest level of staff expertise and support.

The store stocks ASICS’ renowned running collection, as well as court and fitness ranges.

Please note that there may be a charge for the gait assessment and 3D Foot Mapping services, but these are redeemable against a purchase in store.